About Moo’ed

Moo’ed Ice Cream, the gem of Asian dessert culture in Sydney, began as a dream of two homesick founders. They mixed nostalgia into every scoop, fusing Asian flavours like Durian and Taro with creamy delights. Their mission? To sprinkle a taste of home for Asian immigrants and introduce Australians to a spoonful of adventure. Moving countries is a mix of excitement and homesickness - and our founders knew it first-hand. From Indonesia and Malaysia to Sydney, they brought more than memories; they brought flavours. When COVID-19 hit, their living room turned into an ice-cream lab and starting a door-to-door delivery service.

But wait, there's more! They weren't content with just whipping up crowd-pleasers like Matcha and Sesame. Oh no, they wanted to get wild with their ice cream dreams. Think tea-flavoured ice cream (Earl Grey, anyone?), soda-pop scoops, and jellies dancing in summery gelato. It's like a food science experiment, but way tastier. And let's not forget the commitment to authenticity and freshness – small batches only, with top-notch ingredients. It's like they're saying, "We take our ice cream seriously, but not ourselves." And that's the scoop on how a global move led to a local ice cream revolution!

Here's the scoop: They had the community love but needed the social media spark. Enter Marketing Minds. We believe in content that's king and video content that's the president!

How’d we do it?

Strategy - We came up a personalised social media plan, keeping their Asian roots at the heart and adding our digital expertise. We focused on consistency and educating people about the flavours, inspiration behind flavours and quality of products. 

Behind the Scenes Fun - Who doesn't love ice-cream filming sessions? Our reels weren't just about ice-cream; they were about capturing people’s reaction and capturing those 'oops' moments that make a brand human.

The Results:

Reel Success - From 300 views to a whopping 300,000, we knew we hit the jackpot when one reel went viral. Forget the dance challenges; our approach was different. We focused on creating engaging content that jumped on trends faster than anyone else. It was about being first, being fresh, and capturing the audience's imagination.

Follower Fiesta - A 300% increase in followers, leaping from 1,000 to 1,950 in just three months. That's not just growth; that's a social media party!

Influencer Impact - We didn't just manage; we aced influencer collaborations. Three micro-influencers, each a match made in ice-cream heaven with Moo’ed.

Wrapping It Up

With Marketing Minds' blend of creativity, analytics, and content, Moo’ed Ice Cream is not just an ice-cream brand; it's a social media sensation. We didn't just sell ice cream; we sold stories, laughter, and a bit of homesickness in a cup.

Looking for your own scoop of success? Give us a ring, and let's churn out some viral magic for your brand!